{"title":"Shades Pure Gel - Neutrals \u0026 Beiges","description":null,"products":[{"product_id":"haute-couture-shades-pure-gel-polish","title":"Haute Couture Shades Pure Gel Polish","description":"\u003cp\u003eEvery Shade Tells a Nail Story\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShades is our professional soak-off pure gel polish colour range here at Nail Story - created with love and intention for nail techs who care just as much about how they work as the results they deliver. This isn’t just gel polish; it’s a tech tested formula designed for professional standard retention and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith around 200 colours and counting to choose from, Shades offers rich, highly pigmented colour in a smooth, creamy formula that’s easy to control, with no shrinkage and a true joy to apply. From timeless crème colours to shimmers, glitters, and statement effects, every Shade is designed to layer, blend, and perform… whether you’re creating classic salon sets or detailed nail art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTried, tested, and trusted by professionals, this range is built on real experience, real feedback, and real working standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional grade\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEMA free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTPO free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e£9.45 per 15ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBranded education available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching lamp available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarter \u0026amp; student\/college kits available\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":56514430927180,"sku":null,"price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/4845\/7292\/files\/IMG-1316.jpg?v=1768755255"},{"product_id":"beverly-hills-shades-pure-gel-polish","title":"Beverly Hills Shades Pure Gel Polish","description":"\u003cp\u003eEvery Shade Tells a Nail Story\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShades is our professional soak-off pure gel polish colour range here at Nail Story - created with love and intention for nail techs who care just as much about how they work as the results they deliver. This isn’t just gel polish; it’s a tech tested formula designed for professional standard retention and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith around 200 colours and counting to choose from, Shades offers rich, highly pigmented colour in a smooth, creamy formula that’s easy to control, with no shrinkage and a true joy to apply. From timeless crème colours to shimmers, glitters, and statement effects, every Shade is designed to layer, blend, and perform… whether you’re creating classic salon sets or detailed nail art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTried, tested, and trusted by professionals, this range is built on real experience, real feedback, and real working standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional grade\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEMA free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTPO free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e£9.45 per 15ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBranded education available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching lamp available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarter \u0026amp; student\/college kits available\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":56514449080652,"sku":null,"price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/4845\/7292\/files\/IMG-1317.jpg?v=1768756132"},{"product_id":"velour-shades-pure-gel-polish","title":"Velour Shades Pure Gel Polish","description":"\u003cp\u003eEvery Shade Tells a Nail Story\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShades is our professional soak-off pure gel polish colour range here at Nail Story - created with love and intention for nail techs who care just as much about how they work as the results they deliver. This isn’t just gel polish; it’s a tech tested formula designed for professional standard retention and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith around 200 colours and counting to choose from, Shades offers rich, highly pigmented colour in a smooth, creamy formula that’s easy to control, with no shrinkage and a true joy to apply. From timeless crème colours to shimmers, glitters, and statement effects, every Shade is designed to layer, blend, and perform… whether you’re creating classic salon sets or detailed nail art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTried, tested, and trusted by professionals, this range is built on real experience, real feedback, and real working standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional grade\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEMA free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTPO free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e£9.45 per 15ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBranded education available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching lamp available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarter \u0026amp; student\/college kits available\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":56843295326540,"sku":null,"price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/4845\/7292\/files\/IMG-8993.jpg?v=1772107622"},{"product_id":"seabiscuit-shades-pure-gel-polish","title":"Seabiscuit Shades Pure Gel Polish","description":"\u003cp\u003eEvery Shade Tells a Nail Story\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShades is our professional soak-off pure gel polish colour range here at Nail Story - created with love and intention for nail techs who care just as much about how they work as the results they deliver. This isn’t just gel polish; it’s a tech tested formula designed for professional standard retention and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith around 200 colours and counting to choose from, Shades offers rich, highly pigmented colour in a smooth, creamy formula that’s easy to control, with no shrinkage and a true joy to apply. From timeless crème colours to shimmers, glitters, and statement effects, every Shade is designed to layer, blend, and perform… whether you’re creating classic salon sets or detailed nail art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTried, tested, and trusted by professionals, this range is built on real experience, real feedback, and real working standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional grade\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEMA free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTPO free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e£9.45 per 15ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBranded education available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching lamp available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarter \u0026amp; student\/college kits available\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":56843395760460,"sku":null,"price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/4845\/7292\/files\/IMG-8920.jpg?v=1772035543"},{"product_id":"mona-lisa-shades-pure-gel-polish","title":"Mona Lisa Shades Pure Gel Polish","description":"\u003cp\u003eEvery Shade Tells a Nail Story\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShades is our professional soak-off pure gel polish colour range here at Nail Story - created with love and intention for nail techs who care just as much about how they work as the results they deliver. This isn’t just gel polish; it’s a tech tested formula designed for professional standard retention and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith around 200 colours and counting to choose from, Shades offers rich, highly pigmented colour in a smooth, creamy formula that’s easy to control, with no shrinkage and a true joy to apply. From timeless crème colours to shimmers, glitters, and statement effects, every Shade is designed to layer, blend, and perform… whether you’re creating classic salon sets or detailed nail art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTried, tested, and trusted by professionals, this range is built on real experience, real feedback, and real working standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional grade\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEMA free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTPO free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e£9.45 per 15ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBranded education available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching lamp available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarter \u0026amp; student\/college kits available\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":56870933332300,"sku":null,"price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/4845\/7292\/files\/IMG-9120.jpg?v=1772356905"},{"product_id":"pebble-shades-pure-gel-polish","title":"Pebble Shades Pure Gel Polish","description":"\u003cp\u003eEvery Shade Tells a Nail Story\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShades is our professional soak-off pure gel polish colour range here at Nail Story - created with love and intention for nail techs who care just as much about how they work as the results they deliver. This isn’t just gel polish; it’s a tech tested formula designed for professional standard retention and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith around 200 colours and counting to choose from, Shades offers rich, highly pigmented colour in a smooth, creamy formula that’s easy to control, with no shrinkage and a true joy to apply. From timeless crème colours to shimmers, glitters, and statement effects, every Shade is designed to layer, blend, and perform… whether you’re creating classic salon sets or detailed nail art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTried, tested, and trusted by professionals, this range is built on real experience, real feedback, and real working standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional grade\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEMA free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTPO free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e£9.45 per 15ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBranded education available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching lamp available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarter \u0026amp; student\/college kits available\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":56925494313292,"sku":null,"price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/4845\/7292\/files\/IMG-9373.jpg?v=1772988938"},{"product_id":"aged-stone-shades-pure-gel-polish","title":"Aged Stone Shades Pure Gel Polish","description":"\u003cp\u003eEvery Shade Tells a Nail Story\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShades is our professional soak-off pure gel polish colour range here at Nail Story - created with love and intention for nail techs who care just as much about how they work as the results they deliver. This isn’t just gel polish; it’s a tech tested formula designed for professional standard retention and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith around 200 colours and counting to choose from, Shades offers rich, highly pigmented colour in a smooth, creamy formula that’s easy to control, with no shrinkage and a true joy to apply. From timeless crème colours to shimmers, glitters, and statement effects, every Shade is designed to layer, blend, and perform… whether you’re creating classic salon sets or detailed nail art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTried, tested, and trusted by professionals, this range is built on real experience, real feedback, and real working standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional grade\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEMA free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTPO free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e£9.45 per 15ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBranded education available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching lamp available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarter \u0026amp; student\/college kits available\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":56925531308364,"sku":null,"price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/4845\/7292\/files\/IMG-9543.jpg?v=1773671478"},{"product_id":"luna-moth-pure-gel-polish","title":"Luna Moth Pure Gel Polish","description":"\u003cp\u003eEvery Shade Tells a Nail Story\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShades is our professional soak-off pure gel polish colour range here at Nail Story - created with love and intention for nail techs who care just as much about how they work as the results they deliver. This isn’t just gel polish; it’s a tech tested formula designed for professional standard retention and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith around 200 colours and counting to choose from, Shades offers rich, highly pigmented colour in a smooth, creamy formula that’s easy to control, with no shrinkage and a true joy to apply. From timeless crème colours to shimmers, glitters, and statement effects, every Shade is designed to layer, blend, and perform… whether you’re creating classic salon sets or detailed nail art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTried, tested, and trusted by professionals, this range is built on real experience, real feedback, and real working standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional grade\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEMA free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTPO free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e£9.45 per 15ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBranded education available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching lamp available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarter \u0026amp; student\/college kits available\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":57099458314572,"sku":null,"price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/4845\/7292\/files\/65E14A3D-69FD-4A37-AEFC-09A8C95986CE.jpg?v=1774614009"},{"product_id":"burghley-pure-gel-polish","title":"Burghley Pure Gel Polish","description":"\u003cp\u003eEvery Shade Tells a Nail Story\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShades is our professional soak-off pure gel polish colour range here at Nail Story - created with love and intention for nail techs who care just as much about how they work as the results they deliver. This isn’t just gel polish; it’s a tech tested formula designed for professional standard retention and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith around 200 colours and counting to choose from, Shades offers rich, highly pigmented colour in a smooth, creamy formula that’s easy to control, with no shrinkage and a true joy to apply. From timeless crème colours to shimmers, glitters, and statement effects, every Shade is designed to layer, blend, and perform… whether you’re creating classic salon sets or detailed nail art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTried, tested, and trusted by professionals, this range is built on real experience, real feedback, and real working standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional grade\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEMA free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTPO free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e£9.45 per 15ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBranded education available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching lamp available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarter \u0026amp; student\/college kits available\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":57455430664524,"sku":null,"price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/4845\/7292\/files\/IMG-5034.heic?v=1783616595"},{"product_id":"rhiannon-pure-gel-polish","title":"Rhiannon Pure Gel Polish","description":"\u003cp\u003eEvery Shade Tells a Nail Story\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShades is our professional soak-off pure gel polish colour range here at Nail Story - created with love and intention for nail techs who care just as much about how they work as the results they deliver. This isn’t just gel polish; it’s a tech tested formula designed for professional standard retention and performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith around 200 colours and counting to choose from, Shades offers rich, highly pigmented colour in a smooth, creamy formula that’s easy to control, with no shrinkage and a true joy to apply. From timeless crème colours to shimmers, glitters, and statement effects, every Shade is designed to layer, blend, and perform… whether you’re creating classic salon sets or detailed nail art.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTried, tested, and trusted by professionals, this range is built on real experience, real feedback, and real working standards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eProfessional grade\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHEMA free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTPO free\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e£9.45 per 15ml bottle\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBranded education available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMatching lamp available\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStarter \u0026amp; student\/college kits available\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":57455604269388,"sku":null,"price":9.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/4845\/7292\/files\/IMG-5020.jpg?v=1783616085"}],"url":"https:\/\/nailstory.co.uk\/collections\/shades-pure-gel-neutrals-beiges.oembed","provider":"Nail Story.","version":"1.0","type":"link"}