Create. Learn. Grow. Be proud to tell your own Nail Story.

NEW ARRIVALS

New chapters, just written. Each product is chosen to spark something.

NAIL ART

Where design and colour jump off the page… straight into your basket!

BESTSELLERS

These are the productsyou simply couldn’t be without.

ODYSSEY HARD GEL

The Odyssey Hard Gel Collection combines strength, control and versatility.

ONLINE WORKSHOPS

Our online workshops are a chance to learn, create and be inspired from the comfort of your own workspace.

SHADES PURE GEL

With over 200 beautiful colours to choose from, our bestselling Shades Pure Gel collection offers endless creativity.

GEL PAINT

From our bestselling jars to the newly released Chapters palettes, our gel paints are a tech favourite.

Over 200 shades in our bestselling Shades Pure Gel polish collection.

BRAND NEW SHADES COLLECTION

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Designed by Nail Techs

We choose every product with intention, test it thoroughly and sign every single product off with the help of professional nail techs. Truly tried, tested and approved.

Quality First

We only put the Nail Story stamp of approval on the best quality ranges. Nail techs need professional durable and easy to use products that they can rely on, set after set.

We Get Weird

We are always experimenting, layering, mixing and faffing, to get the best and most versatile results for you. We are always on the looking for fun, new products.